Module 1: International Political Analysis
Postgraduate |
Location of Argentina in its immediate region. Location of the region in the immediate international and global context. Possible scenarios of alliances, crises and conflicts. Interests of the key players. Impact on the different economic sectors. |
Module 2: Macroeconomic Analysis
Postgraduate |
Variables relevant to understanding macroeconomics. Relations between variables. Ideological impact on macroeconomic policies. Analysis of advance indicators of possible scenarios. Macroeconomic impact in the different industrial sectors and clusters. International relations and trade. Macroeconomic aspects of Argentina, the region and other countries by way of example. Relationship between macro and microeconomics. |
Module 3: Market Analysis
Postgraduate |
Market research. Market research planning. Information needs. Definition of criteria. Qualitative and quantitative research. Methodological aspects and tools. Design of a research project, based on secondary and primary data. Relationship between market analysis and strategic planning. |
Module 4: Scenario Analysis
Postgraduate |
Systemic conception of the link between geopolitical, political, socio-cultural, macroeconomic, sectoral and environmental scenarios. Building macro systemic scenarios and detecting opportunities, threats, strengths and weaknesses for clusters and key players. Prospective analysis. Possible scenarios. Modeling and monitoring. |
Module 5: Research Methodology and Final Work Workshop
Postgraduate |
Design process of the final work and research (if applicable). Definition of the topic and / or problem (as applicable). Relationship with current theories, available data and other related work. General and specific objectives. Workshop of structure, objectives and theoretical, technical and methodological aspects of the final graduation work. Theoretical framework design. Strategies and techniques of information retrieval. Accompaniment of the design of the students. |
Module 6: Management of Innovation and Entrepreneurship
Postgraduate |
Concepts of innovation. Invention vs. Innovation. Technological change. Technology as a factor of economic development. Innovation and economy in companies. Evolution of innovation. Innovation in processes, products and / or business models. Diffusion. Stages. Models. Criteria for forming innovation teams. Evaluation and prioritization of ideas. Area of innovation vs. Transversal culture of innovation. Tools of management of the innovation. Entrepreneurship. Entrepreneurial culture. The intrapreneur. Spin off. Startups and financing. Sustainability of the enterprises. |
Module 7: Organizational Behavior
Postgraduate |
Approaches and Models of CO and Organizational Structures. Systemic Theory. Main contributions of psychology and sociology. Group and Equipment. High performance equipment. Climate and organizational culture. Leadership Theories. Conflict. Conflict management. Negotiation. |
Module 8: Sustainability
Postgraduate |
Sustainability of companies both nationally and internationally. Business management: interdependence between the social and the preservation of the environment - Sustainable business strategies. Active participation of the public, private and social sectors in the design and management of productive enterprises. Business management, environment and CSR. |
Module 9: Human Capital Management
Postgraduate |
Recruitment, selection, induction and HR application. Remuneration and incentive policy. Development and Training of Human Resources. Motivation. Communication and interpersonal skills. Knowledge management. Intellectual capital. Models and tools for measuring and managing human capital and knowledge. Implementation of knowledge management systems. Employment contracts. Contractual arrangements. Pressure Measures. Strike and lock out. Relationships with guilds. Collective bargaining agreements. Labor Risks Act. |
Module 10: Technology and Business Management
Postgraduate |
Technology: impact on business, customers, new consumption needs and changes in business processes. Articulation between strategic management and technology. Design and management of business models and technological management. Technological Strategies, Markets and Business Generation. Strategic, tactical and operational reporting technology and systems. Case studies. |
Module 11: Strategic Management
Postgraduate |
Strategic management. Normative Planning. Strategic Planning. Business Ecosystem. Analysis of environment. Competitive strategies. Functional strategies. Operational Planning. BSC. Significant information. Structure. Construction of indicators. Graphical representation of information. Assignment of responsibilities. Analysis of deviations. |
Module 12: Management of the Value Chain and Marketing
Postgraduate |
Consumer: importance; Decision criteria. Factors that influence the purchasing process. Brand building. Endogenous and exogenous values of the brand. Trademark Network. Commercial planning. Positioning and development of value proposition. Marketing strategies. Distribution channel policy. Stock management policy. Physical distribution policy. Support of information technology. Logistics and value chain. |
Module 13: Managing the Productive Value Chain
Postgraduate |
The value chain and competitive strategy. Innovation. Purchasing, procurement and logistics of entry. Relationship with suppliers. The productive process of goods. Production of services. Operation management. Quality. |
Module 14: Communication
Postgraduate |
Semiological analysis. New habits of the audience. New media in the digital world. The society 2.0. Analysis of the communicational scenario. The organization's communication plan in the new media context. New paradigms of communication: of the information society. Communication management. Digital marketing. Social media. CRM. Press and broadcast. |
Module 15: Financial Economic Analysis Models and Instruments
Postgraduate |
Functions, objectives and bases of the financial administration. Financial function. Financial assets. Financial market. Financial Statements. Asset valuation. Capital budget. GO. TIR. Uncertainty. Scenario analysis. Breakeven. Leverage. Risk analysis. Capital cost. Financial statement and profit sharing. Short-term financial planning. Financial sources. |
Module 16: Formulation and Evaluation of Investment Projects
Postgraduate |
Project formulation process. Feasibility. Preparation of the investment project. Investment. Costs. Working capital. Cash flow. Financial study of the project. Social evaluation. Environmental impact evaluation. |
Module 17: Business Models and Simulation Game
Postgraduate |
Simulation of business decisions through specific software. Competitive strategic decisions, functional operational decisions and tactical decisions. |
Module 18: Project Management
Postgraduate |
Project management. Basic concepts. Attributes of projects. Lifecycle. Needs. Processes in the management of projects. Reference frames. Standards. Project planning. Process. Structure of division of labor. Responsibilities. Means. Origins. Cost structure. Diagrams. Payment schedule. Financing. Risk management. Relationship with third parties. Organization and follow-up of projects. |
Module 19: Business Plan
Postgraduate |
The transformation of competitive strategy into functional plans. Finance plan. Production plan. Marketing Plan. Human Capital Plan. Information Technology Plan. |
Module 20: Strategic Direction
Postgraduate |
From planning to driving business systems. Strategic direction: economic-financial results and quality of work life. Leadership and Leadership. Management competences. Formal and behavioral aspects. Decision making. Rational and emotional decisions. Complexity management. Dilemmas and ambiguities. Management: relationship with internal audiences and other stakeholders. |
Module 21: Update Seminar
Postgraduate |
Updating in theories, methodologies and tools according to the permanent state of the art modifications. |
Module 22: Productive Sectors Seminar
Postgraduate |
Business management oriented to productive sectors: metalworking, agro-food, tourism, ICT, services, commerce, banks, among others. |
